All Speakers Speaker Delia Pascual Salvador Position: Marketing and Sustainability Director Company: Grupo MAS Marketing and Sustainability Director at Grupo MAS, with over 30 years of experience in national and multinational companies. Responsible for Trade Marketing, Communication, Retail Media, Loyalty, and Sustainability, also leading the group’s digital transformation and customer relations. She has worked at Cruzcampo, Heineken, and Kraft, and collaborates as a lecturer at Business Schools and as a speaker at business forums. Sessions Tue 16 Sep 11:50 - 12:30 Customer ExperienceTendencias Connecting new consumer trends with the customer